Sales Promotion Communication as Social Processes and Schematic Structures
نویسندگان
چکیده
منابع مشابه
Sales Promotion Communication as Social Processes and Schematic Structures
The genre of sales promotion communication can be perceived as social processes; they are apt to be dynamic and evolving. The genre can be realized through socially recognized forms of texts; these forms arise from recurrent social situations and gradually become conventionalized and typified responses to similar situations. Each form is realized through a schematic structure, which refers to t...
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Note that the footnotes have been changed slightly (their numbering and, in one case, the general form). This is because I have not been able to figure out how to use ’1*’, ’2*’, and ’3*’ as footnote references in TeX. (In the German there is a difference between footnotes by Bernays and footnotes by a later editor; the former have ’1’ and ’2’, the latter ’1*’, ’2*’, and ’3*’ as labels.) Note i...
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ژورنال
عنوان ژورنال: The Open Applied Linguistics Journal
سال: 2009
ISSN: 1874-9135
DOI: 10.2174/1874913500902010032